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Friday, November 6, 2009

The Droid Gets Real Estate

"Sesame Street" is not the only one getting plum placement on Droid is as well, with 42 characters of promotion, right underneath Bert and Ernie.

Google's done this sort of self-promotion before, notably with its browser, Chrome. But real estate on the world's most recognizable home page (The copy? New! The Droid is on sale now. Learn more.) is a huge boost to any brand. It's all part of a teaser campaign to generate interest for the latest Android handset, which goes on sale today. Droid is also taking over Times Square at 12:30 EST, when people will be able to control two of its massive billboards using voice commands.

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