Facebook has continued to grow at an impressive rate throughout the year, most recently announcing the 300 million user milestone. According to Facebook’s own advertising statistics though, the company is now beyond 325 million users and continuing to grow. The story has become relatively repetitive at this point: Facebook is growing like a weed and doesn’t appear to be slowing.
The other part of the story that we regularly hear is that Facebook is growing at the expense of companies like MySpace, hi5, Bebo, and any other social network which was once successful. While many industry pundits are looking for the young users to go running out the door to Twitter and other sites, the new trend is that the generational gap is being killed and users of all ages are on the same platforms.
Facebook has been able to pull this off through the use of granular privacy settings and increasingly strict limitations which let you connect to only those people you actually know. The result is that Facebook has the most accurate data about user relationships and is increasingly likely to become the default online identity provider. While I’d be willing to throw some water on the flames, it’s hard to find a negative statistic about Facebook at this point.
The only thing we can say at this point is that Facebook is smoking hot and doesn’t appear to be cooling anytime soon.